GfK NOP 2005 Study proves TUN is effective at not only reaching the 18 to 24
year old college student, but at leaving an impression, branding effectively, and
influencing their buying habits.

THE MOST EFFECTIVE ON-CAMPUS MEDIUM
TUN screens provide greater impact: % mention have greatest impact.


DEMOGRAPHICS:
44% Male
56% Female
93% Full Time Students
18-24 year Old College Students (Mean 20.9)

RESULTS:
Students see TUN displays 8.6 times per week on average
67% recalled the advertised product– UNAIDED
35% said they were more likely to purchase product after seeing ad on TUN
52% said Ads on TUN were more effective than college newspapers and bulletins
78% recalled one or more ads from the rotation during the survey
22% of the students correctly cited the TUN name
78% were able to cite some form of the TUN name, TUN, The University Network, etc.
93% pass by the TUN screen at least once daily



METHODOLOGIES:
Random sample of 15 university buildings
Geographically disbursed
Full time or part time students
Interviews conducted outside the buildings where screens located
out of sight of the TUN system
8 hours per school conducting interviews

Number of Times Pass Large Screen TV:
1-2               11%
3-4                   18%
5-6                   22%
7-9                   10%
10-19               21%
20 or MORE   12%

PARTICIPANTS:
1. University of Massachusetts
2. University of Rhode Island
3. University of Pennsylvania
4. State University of New York at Buffalo
5. Minnesota State University Campus Recreation
6. Minnesota State University Student Union
7. Kent State University
8. University of Central Florida
9. Texas State University
10. Duke University
11. Clemson University
12. University of North Carolina
13. University of Oregon
14. Boise State University
15. Arizona State University